Did you know that about 37% of your advertising dollars are wasted? That’s more than one third of your ad spend. - When you buy a car, a home or a pack of gum, do you tell the salesman; “Here’s an extra 37% for you to keep?”
Of course not, but that's exactly what most small business owners do when spending on marketing and advertising. They don’t know it of course, but 37% of their ad spend will have no effect whatsoever on their bottom line... Do you know why?
Because we’ve been bombarded all our lives with advertising on television, radio, magazines and newspapers, so everybody thinks they know how marketing is supposed to be done. It may work for Nike and McDonald's, but generating leads using brand advertising won't work for your local business because you're not a global brand with deep pockets.
You see, effective lead generation consists of two parts: tactical and strategic. For instance, all the work that goes into search engine marketing to generate qualified leads is the tactical side; (submitting to local directories, link building, content marketing, Google Ads, etc.)
But the strategic component is what causes your website visitors to reach the conclusion that they would have to be an absolute fool to do business with anyone else but you - regardless of price.
That's where the rubber meets the road, because while your competitors are spending their money on cute ads and artsy-fartsy design, you can be converting twice as many leads for the same money spent. - How do you do that, you ask? - You do it by crafting a compelling marketing message that sets you apart as the obvious choice to do business with in your area. This is the strategic side of the marketing and what we call Scientific Advertising.
If you want to know how to use Scientific Advertising to dominate your market, grab a copy of my Free Report titled: MARKETING STRATEGIES: Which Ones Actually Work, and Which Ones are Guaranteed to WIPE OUT Your Budget, Cripple Your Growth and Jeopardize Your Future. - It's all spelled out for you in black and white, so you can implement it yourself or hire us to do it for you.
If you're looking for marketing help, take a look at the services we offer below, but remember what I said earlier about the difference between tactics and strategy. The services below represent the tactical side of the marketing (the medium.) Choosing the right medium is important, but the right medium with the wrong message won't get you far in making you stand out as the obvious choice to do business with.
You see, the secret to dominating your market has to do with: what you say, how you say it, and who you say it to (the message.) If you've been struggling with online marketing and need a better way to generate more qualified leads for your business or practice, contact me today because I can help you develop a strategic plan with a compelling marketing message that sets you apart as the go-to business or service provider in your area.
I Feel Like I’ve Lost a Close Friend in Steve Jobs
I have been deeply touched by the death of Steve Jobs. I know it sounds melodramatic but I can’t help it. Since I heard the news last night I’ve been mourning his death as if he had been a close friend. I’ve been asking myself… Continue reading
You can think of search engine optimization as divided into two categories: Global search and Local search. Global search is associated with businesses that sell products or services to a global audience, as opposed to local businesses whose customer base is within a “local” geographical location. A hair dresser, attorney, pizza shop, chiropractor, restaurant or dog…
Pay Per Click Advertising
In today's online world, internet marketing has become the new king of media. The Yellow Pages have gone the way of the milk man and elevator operator, because technology has changed the way we buy goods and services today. Search engines like Google and Bing are the Yellow Pages of today, and you can say Facebook is the new 'word of mouth' advertising.
Search Engine Optimization
Not too long ago you needed to have an ad in the yellow pages so potential clients, customers or patients could find your business. Today the yellow pages are almost obsolete due to the popularity of search engines and the internet. I say "almost", because occasionally I get calls from business owners who are still advertising in the yellow pages but are frustrated because they’re not getting a…
Social Media Marketing
Social Media Marketing has matured today into a powerful advertising medium that allows you to reach your target audience with incredible accuracy at a very reasonable cost. I'm referring in particular to the demographic data accessible in Facebook that gives you the capability to hone in on consumers who are more likely to buy from you. In the earlier days of Facebook, many…
There is much to say about web design because design is an important factor in online marketing, but the biggest mistake most business owners make regarding web design is putting the carriage before the horse. I can't tell you the number of times prospective clients call me for search engine marketing right "after" their web designer finishes building their website. The problem with this approach is that…
The Whole Enchilada
The social web has caused marketing to shift from Outbound Marketing (direct mail, telemarketing, trade shows, TV, radio, and newspaper ads) to Inbound Marketing (SEO, pay per click, social media/buzz, blogging, etc.) This has also changed who is in control of the transaction. As marketers and business owners, we are no longer in control - the consumer is. This is good for the consumer, but bad...
Connect with me…