It Doesn’t Matter How Pretty Your Website is, if it Doesn’t Convert Visitors into Customers.

Tag Archives: google places listing update

Website design is important, but it's only one part of the equation because to beat your competition you're website has to convert better than theirs. Effective lead generation consists of two parts: tactical and strategic. All the design and grunt work that goes into search engine marketing to generate highly qualified leads is the tactical side (submitting to local directories, link building, blogging, etc.) But the strategic component is what causes your website visitors to reach the conclusion that they would have to be absolute fools to do business with anyone else but you. This is where the rubber meets the road, because while your competition is intent on impressing website visitors with glitzy design, you can dominate your market with strategic content that converts twice as many leads for the same money spent on advertising. The formula is this: Traffic + Conversion = Profit. We call it scientific advertising.

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What To Do – And Most Importantly What NOT To Do About the Google Places Listing Update

NOTICE: Please watch this short video to the end before attempting to make any changes to your Google Places listing. Google is constantly making changes to their algorithm in general, but there is one area where most of the changes have been taking place for… Continue reading

Local SEO

Citation & Local Directory Submission

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You can think of search engine optimization as divided into two categories: Global search and Local search. Global search is associated with businesses that sell products or services to a global audience, as opposed to local businesses whose customer base is within a “local” geographical location. A hair dresser, attorney, pizza shop, chiropractor, restaurant or dog…

Pay Per Click Advertising

Google Adwords & Bing Ads

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In today's online world, internet marketing has become the new king of media. The Yellow Pages have gone the way of the milk man and elevator operator, because technology has changed the way we buy goods and services today. Search engines like Google and Bing are the Yellow Pages of today, and you can say Facebook is the new 'word of mouth' advertising.

Search Engine Optimization

Organic Rankings on Targeted Keywords

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Not too long ago you needed to have an ad in the yellow pages so potential clients, customers or patients could find your business. Today the yellow pages are almost obsolete due to the popularity of search engines and the internet. I say "almost", because occasionally I get calls from business owners who are still advertising in the yellow pages but are frustrated because they’re not getting a…

Social Media Marketing

Facebook Advertising

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Social Media Marketing has matured today into a powerful advertising medium that allows you to reach your target audience with incredible accuracy at a very reasonable cost. I'm referring in particular to the demographic data accessible in Facebook that gives you the capability to hone in on consumers who are more likely to buy from you. In the earlier days of Facebook, many…

Web Design

Website & Blog Development

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There is much to say about web design because design is an important factor in online marketing, but the biggest mistake most business owners make regarding web design is putting the carriage before the horse. I can't tell you the number of times prospective clients call me for search engine marketing right "after" their web designer finishes building their website. The problem with this approach is that…

The Whole Enchilada

Full Service Lead Generation Strategy

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The social web has caused marketing to shift from Outbound Marketing (direct mail, telemarketing, trade shows, TV, radio, and newspaper ads) to Inbound Marketing (SEO, pay per click, social media/buzz, blogging, etc.) This has also changed who is in control of the transaction. As marketers and business owners, we are no longer in control - the consumer is. This is good for the consumer, but bad...