It Doesn’t Matter How Pretty the Website, if it Doesn’t Convert Visitors into Customers.

Tag Archives: google adwords callout extensions

Website design is important, but it's only part of the equation because to beat your competition, you're website has to convert more visitors into customers, clients or patients.

Effective lead generation consists of two parts: tactical and strategic. All the design and grunt work that goes into search engine marketing to generate qualified leads is the tactical side; (submitting to local directories, link building, blogging, etc.)

But the strategic component is what causes a website visitor to reach the conclusion that they would have to be an absolute fool to do business with anyone else but you - regardless of price.

This is where the rubber meets the road, because while your competition is intent on impressing website visitors with glitzy design, you'll be converting twice as many leads by engaging them with a compelling message that sets you apart as the obvious choice.

The formula is this: Traffic + Conversion = Profit. We call it scientific advertising.

If you want to discover the secret sauce to dominate your local market, grab a copy of my FREE Report. -- It's all spelled out for you in black and white so you can implement it yourself or hire us to do it for you.

Frank Prieto
Marketing Strategist
Local Marketing Today

What You Need To Know About Dynamic Callouts in Adwords

Did you know that your Google ads may automatically be using Dynamic Callouts without your knowledge? While previewing one of my own marketing ads inside the Adwords Preview Tool, I noticed text in the second line of my ad that I’ve never used before (in… Continue reading

Local SEO

Citation & Local Directory Submission


You can think of search engine optimization as divided into two categories: Global search and Local search. Global search is associated with businesses that sell products or services to a global audience, as opposed to local businesses whose customer base is within a “local” geographical location. A hair dresser, attorney, pizza shop, chiropractor, restaurant or dog…

Pay Per Click Advertising

Google Adwords & Bing Ads


In today's online world, internet marketing has become the new king of media. The Yellow Pages have gone the way of the milk man and elevator operator, because technology has changed the way we buy goods and services today. Search engines like Google and Bing are the Yellow Pages of today, and you can say Facebook is the new 'word of mouth' advertising.

Search Engine Optimization

Organic Rankings on Targeted Keywords


Not too long ago you needed to have an ad in the yellow pages so potential clients, customers or patients could find your business. Today the yellow pages are almost obsolete due to the popularity of search engines and the internet. I say "almost", because occasionally I get calls from business owners who are still advertising in the yellow pages but are frustrated because they’re not getting a…

Social Media Marketing

Facebook Advertising


Social Media Marketing has matured today into a powerful advertising medium that allows you to reach your target audience with incredible accuracy at a very reasonable cost. I'm referring in particular to the demographic data accessible in Facebook that gives you the capability to hone in on consumers who are more likely to buy from you. In the earlier days of Facebook, many…

Web Design

Website & Blog Development


There is much to say about web design because design is an important factor in online marketing, but the biggest mistake most business owners make regarding web design is putting the carriage before the horse. I can't tell you the number of times prospective clients call me for search engine marketing right "after" their web designer finishes building their website. The problem with this approach is that…

The Whole Enchilada

Full Service Lead Generation Strategy


The social web has caused marketing to shift from Outbound Marketing (direct mail, telemarketing, trade shows, TV, radio, and newspaper ads) to Inbound Marketing (SEO, pay per click, social media/buzz, blogging, etc.) This has also changed who is in control of the transaction. As marketers and business owners, we are no longer in control - the consumer is. This is good for the consumer, but bad...