Anchor Text – The Continuous Evolution in Off-Page SEO

I try to share SEO information with my readers that is not too technical. While the information on this video is not considered technical in SEO circles, I recognize you might not know what Anchor Text is. So let me give you an example to show you that anchor text is nothing more than a link.

That’s right – a typical blue link just like this one you are reading. The blue clickable text on a link is called the Anchor Text. So if you have a website about women’s shoes, you’ll want the anchor text on links that point back to your site from other websites on the internet to look like this –> women’s shoes – instead of the name of your company. That’s it! I told you it would be easy to understand.

On this video from SEOmoz, Cyrus Shepard shares some great insight on how they see Google putting more weight on Partial Match anchor text as opposed to the traditional Exact Match.

If search engine optimization is important to you here’s some great information you don’t want to miss.

About the author

Frank Prieto helps companies grow through SEO, Pay Per Click and Web Development, utilizing response-based marketing to convert more leads into customers, clients or patients.

2 thoughts on “Anchor Text – The Continuous Evolution in Off-Page SEO”

  1. I’m just starting my on business about 2 months now I’m on google & I have put my business on a couple other sites but if you can teach me anything I would appreciate it very much, Thanks

    • Hi Terry, you can download the Google Plus Blueprint you see on the upper right sidebar. It has the latest on Google+. I also share content about internet marketing and local SEO on my Facebook page. If you want to schedule a strategic marketing phone consultation drop me a note here.

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