What if Everything You Knew About Marketing and Advertising was Wrong?

Posts written by Frank Prieto

The 7 Biggest Mistakes Most Small Business Owners Make When Choosing a Local SEO Company

If you are looking to increase your website traffic and avoid the pitfalls many small business owners experience by unscrupulous SEO scam artists, I have good news for you. I’m going to share with you solid SEO expert advice so you can protect yourself from… Continue reading

Going Beyond Average… Understanding the “WHY.”

In the video below you’ll see Simon Sinek sharing his view on what makes greatness in business as well as in society. You’ll see what I mean when you watch this video, so sit back because you’re about to see one of the best –… Continue reading

OMG! You’re not on Woo Woo yet?

Just because your competitor is doing something you’re not, doesn’t mean you should too. It’s tempting to jump on the next marketing fad or social media bandwagon because everyone else is, but the real name of the game is FOCUS. Focus on one or two… Continue reading

A Powerful Lesson on Marketing from Steve Jobs

This is my second blog post about Steve Jobs in just one week – and that’s not counting the content sharing on Twitter. Some of my friends are starting to think I’m obsessed with Steve Jobs, but it’s not every day a marketing genius we… Continue reading

What is a QR Code

You’ve probably already seen the black and white bar code looking squares like the one on the right. They are called QR Codes (short for Quick Response code) and you’re going to see a whole lot more of them. Surprisingly, the technology is not new.… Continue reading

Anchor Text – The Continuous Evolution in Off-Page SEO

I try to share SEO information with my readers that is not too technical. While the information on this video is not considered technical in SEO circles, I recognize you might not know what Anchor Text is. So let me give you an example to… Continue reading

Lessons From The World’s Most Inspiring Communicator.

This week Steve Jobs resigned from Apple as CEO. This is sad news for the tech world and for Steve Jobs fans all over. I’ve been one of them ever since 1987 when I purchased my first Macintosh. I ran across today a Carmine Gallo… Continue reading

I Feel Like I’ve Lost a Close Friend in Steve Jobs

I have been deeply touched by the death of Steve Jobs. I know it sounds melodramatic but I can’t help it. Since I heard the news last night I’ve been mourning his death as if he had been a close friend. I’ve been asking myself… Continue reading

What About The Other 95%?

This is so simple you might say; “duh!… No kidding?” But I’m gonna bet my last #10 envelope you’re not doing it. If you are, then good for you. You’re way ahead of the pack. But if you’re not, you’ll want to pay attention because… Continue reading

Watch Out For Those Facebook and PayPal Email Scams!

Today I got an official looking e-mail that appeared to be coming from Facebook. I can smell these scam e-mails a mile away, but many people don’t and they click on the links thinking they’re going to the official Facebook or PayPal site. What happens… Continue reading

What You Need To Know About Dynamic Callouts in Adwords

Did you know that your Google ads may automatically be using Dynamic Callouts without your knowledge? While previewing one of my own marketing ads inside the Adwords Preview Tool, I noticed text in the second line of my ad that I’ve never used before (in… Continue reading

What To Do – And Most Importantly What NOT To Do About the Google Places Listing Update

NOTICE: Please watch this short video to the end before attempting to make any changes to your Google Places listing. Google is constantly making changes to their algorithm in general, but there is one area where most of the changes have been taking place for… Continue reading

Local SEO

Citation & Local Directory Submission


You can think of search engine optimization as divided into two categories: Global search and Local search. Global search is associated with businesses that sell products or services to a global audience, as opposed to local businesses whose customer base is within a “local” geographical location. A hair dresser, attorney, pizza shop, chiropractor, restaurant or dog…

Pay Per Click Advertising

Google Adwords & Bing Ads


In today's online world, internet marketing has become the new king of media. The Yellow Pages have gone the way of the milk man and elevator operator, because technology has changed the way we buy goods and services today. Search engines like Google and Bing are the Yellow Pages of today, and you can say Facebook is the new 'word of mouth' advertising.

Search Engine Optimization

Organic Rankings on Targeted Keywords


Not too long ago you needed to have an ad in the yellow pages so potential clients, customers or patients could find your business. Today the yellow pages are almost obsolete due to the popularity of search engines and the internet. I say "almost", because occasionally I get calls from business owners who are still advertising in the yellow pages but are frustrated because they’re not getting a…

Social Media Marketing

Facebook Advertising


Social Media Marketing has matured today into a powerful advertising medium that allows you to reach your target audience with incredible accuracy at a very reasonable cost. I'm referring in particular to the demographic data accessible in Facebook that gives you the capability to hone in on consumers who are more likely to buy from you. In the earlier days of Facebook, many…

Web Design

Website & Blog Development


There is much to say about web design because design is an important factor in online marketing, but the biggest mistake most business owners make regarding web design is putting the carriage before the horse. I can't tell you the number of times prospective clients call me for search engine marketing right "after" their web designer finishes building their website. The problem with this approach is that…

The Whole Enchilada

Full Service Lead Generation Strategy


The social web has caused marketing to shift from Outbound Marketing (direct mail, telemarketing, trade shows, TV, radio, and newspaper ads) to Inbound Marketing (SEO, pay per click, social media/buzz, blogging, etc.) This has also changed who is in control of the transaction. As marketers and business owners, we are no longer in control - the consumer is. This is good for the consumer, but bad...